LT x Nuun Official – 10th Anniversary Edition
Why Now? The Watch That Took 10 Years to Deserve
Wristwatches were originally invented to keep track of time in a way that was convenient and wearable, a utility born out of necessity. But in the last three to four decades, the wristwatch has evolved into something far more symbolic. Major watchmakers began launching limited editions to commemorate milestones, mark cultural moments, or celebrate heritage. One of the earliest examples was the Patek Philippe Calatrava Ref. 3960, introduced in 1989 to celebrate the company's 150th anniversary. It sets the tone for what limited editions could mean: history, exclusivity, and prestige — all encapsulated in one design.
Now, following that tradition of significance, LT MENA marks its 10th anniversary with a milestone collaboration: the LT x Nuun Official Anniversary Edition. But this limited release isn't just a celebration — it's a statement. Ten years of bold moves, regional firsts, and a commitment to both heritage and innovation, all distilled into one unforgettable timepiece.
Nuun Official and LT's Story
From modest beginnings in 2015, LT MENA has grown into a name synonymous with exclusivity and curation in the luxury watch space. We’ve never chased mainstream recognition; instead, we focused on championing independent microbrands, empowering collectors, and redefining what it means to be a tastemaker in the GCC. Our ethos is simple: let the watch speak louder than the logo.
In parallel, Nuun Official emerged as Bahrain’s pioneering watch brand, offering a bold blend of Arabic identity and Swiss engineering. Known for daring collaborations and culturally resonant designs, Nuun has consistently pushed the boundaries of watchmaking in the region. One such example is their collaboration with Solihulls — the Nuun Official x Solihulls Edition, a timepiece inspired by the legacy and elegance of the iconic Range Rover. This special edition embodied refined performance and timeless design, celebrating both automotive excellence and horological craft.
This same vision underpins our partnership. Just as Nuun captured the spirit of a machine in motion, we wanted to commemorate our own journey — a decade of trust, community, and craftsmanship — by encasing it on the wrists of those who’ve stood with LT MENA. The LT x Nuun Anniversary Edition is not just a watch, but a tribute to every collector who made our first ten years possible.
When Legacy Meets Local — And Limited
This partnership isn’t just another co-branded venture; it’s a culturally-rooted evolution. LT MENA and Nuun Official have long introduced the MENA region to timepieces that speak deeply to its identity. But what sets this edition apart is its intention. It’s not merely for collectors — it’s about them. It's about our region, our journey, and what happens when two like-minded brands with shared soil come together to create something that resonates beyond design.
Our last collaborative success in 2024 predicted the Color of the Year before it was even announced — a bold Tiffany-inspired hue that resonated strongly with modern collectors. The LT x Nuun Tiffany Edition sold out before year’s end, solidifying the appetite for culturally resonant and trend-forward timepieces in the region. The Anniversary Edition builds on this momentum. It’s not just another milestone — it’s a promise that LT and Nuun will continue to push creative boundaries, driven by the same daring spirit that has defined both brands from the start.
The Design That Speaks Without Words
A yellow core surrounded by black walls. At a glance, it’s sleek. Look again, and it’s
storytelling. The yellow symbolizes the GCC at the heart of global luxury growth, radiating outward. The black edges represent the strength, mystery, and depth of brands like LT and Nuun, growing outward from regional roots to global recognition. The dial is unmistakably Nuun, with its signature Arabic layout and undeniably LT, with it's yellow central glow that has guided its brand since day one.
Nuun Official has been quietly yet powerfully expanding its footprint worldwide, capturing the attention of watch lovers far beyond the Gulf. Their brand ethos of combining cultural depth with modern utility has resonated across Europe and Asia. One of the most public endorsements came when global actor Mark Wahlberg was seen proudly showing off his Nuun Official watch, reinforcing the brand’s arrival on the global luxury stage.
We Didn’t Just Make a Watch. We Set a Target
This is a watch meant to be seen and worn. With a bold black rubber strap accented by vibrant yellow stitching, the design isn’t just aesthetic. It’s symbolic. Yellow threads represent the threads of story, struggle, and success that have stitched LT and Nuun into the GCC’s luxury narrative. Together, the brands are launching a performance driven campaign built for real reach. From Bahrain to Riyadh, Doha to Dubai, the Anniversary Edition is set to be more than a collector’s piece — it's a flagship moment for modern Arab design.
100 Pieces. No Reruns.
On the back of each piece, a simple engraving: Anniversary Edition. Just 100 watches. No reruns. No restocks. In a world of mass production, this timepiece respects scarcity. It honors the loyalty of the GCC collector community and reflects the principle that true moments in time are irreplaceable.
Own the Moment. Before It Becomes History.
You don’t wear this watch to tell time. You wear it to mark it. The LT x Nuun Official Anniversary Edition isn’t just about where we’ve been — it’s about where we’re going next. It’s a nod to our past, a snapshot of the present, and a launchpad for the next 10 years. 100 pieces. One moment. This is your time.
